TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing
SN  - 9780750686334 (pbk.) 
AV  - HF5415.55 .G86 2008
U1  - 658.8 22
PY  - 2008///
CY  - Amsterdam, Oxford
PB  - Butterworth-Heinemann
KW  - Relationship marketing
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2002; Formerly CIP; Includes bibliographical references and index
ER  -