TY  - BOOK
AU  - Alsem,Karel  Jan
TI  - Strategic marketing: an applied perspective 
SN  - 9780071244176 (pbk.) 
AV  - HF5415.13 .A47 2007
U1  - 658.8101 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -