TY  - BOOK
AU  - Jenkinson,Angus
TI  - Valuing your customers: from quality information to quality relationships through database marketing 
SN  - 0077079507 (pbk.)
AV  - HF5415.126 .J46 1995
U1  - 658.8 20
PY  - 1995///
CY  - London, New York
PB  - McGraw Hill Book Co.
KW  - Database marketing
KW  - Total quality management
N1  - Includes bibliographical references and index
ER  -