TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0077096134 (pbk.)
AV  - HF5415 .J63 2001
U1  - 658.8 
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
ER  -