TY  - BOOK
AU  - Anton,Jon
AU  - Petouhoff,Natalie L.
TI  - Customer relationship management: the bottom line to optimizing your ROI 
T2  - Management skills, NetEffect series
SN  - 0130990698 (pbk.)
AV  - HF5415.5 .A58 2002
U1  - 658.812 21
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Customer relations
KW  - Management
KW  - Statistical models
KW  - Case studies
N1  - Includes bibliographical references (p. 246-249) and index
ER  -