TY  - BOOK
AU  - Bell,Chip R.
AU  - Patterson,John R.
TI  - Take their breath away: how imaginative service creates devoted customers 
SN  - 9780470443507 (hbk.)
AV  - HF5415.5 .B45 2009
U1  - 658.812 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer services
KW  - United States
KW  - Consumer satisfaction
KW  - Customer loyalty
KW  - Service industries
N1  - Includes bibliographical references (p. 281-285) and index; Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders
ER  -