TY  - BOOK
AU  - Gale,Bradley T.
AU  - Wood,Robert Chapman
TI  - Managing customer value: creating quality and service that customers can see 
SN  - 0029110459  (hbk.)
AV  - HF5415.157 .G35 1994
U1  - 658.812 21
PY  - 1994///
CY  - New York
PB  - The Free Press
KW  - Quality of products
KW  - Evaluation
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 407-416) and indexes
UR  - http://www.loc.gov/catdir/bios/simon051/93041905.html
UR  - http://www.loc.gov/catdir/samples/simon031/93041905.html
UR  - http://www.loc.gov/catdir/description/simon031/93041905.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/93041905-t.html
ER  -