TY - BOOK AU - Kotler,Philip AU - Hayes,Thomas J. AU - Bloom,Paul N. TI - Marketing professional services: forward-thinking strategies for boosting your business, your image, and your profits SN - 073520179X (hbk.) AV - HD8038.A1 K68 2002 U1 - 658.8 21 PY - 2002/// CY - Paramus, NJ PB - Prentice Hall KW - Professions KW - Marketing N1 - Includes bibliographical references and indexes ER -