TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm 
SN  - 075064463X (pbk.)
AV  - HF5415.55 .G86 1999
U1  - 658.812 21
PY  - 1999///
CY  - Boston, Mass
PB  - Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99025381.html
UR  - http://www.loc.gov/catdir/description/els033/99025381.html
ER  -