TY  - GEN
AU  - Kotler,Philip
TI  - Marketing management
T2  - Prentice Hall International series in marketing
SN  - 0130156841 (pbk.)
AV  - HF5415.13 .K68 2000
U1  - 658.8 20
PY  - 2000///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall, Prentice Hall International (UK)
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1996; Includes indexes
ER  -