TY  - BOOK
AU  - McKenna,Regis
TI  - Relationship marketing: successful strategies for the age of the customer 
SN  - 0201622408 (pbk.)
AV  - HF5415 .M35 1991
U1  - 658.812 
PY  - 1991///
CY  - Reading, Mass.
PB  - Perseus Books
KW  - Marketing
KW  - Customer services
KW  - High technology
N1  - Includes bibliographical references (p. 228-230) and index
ER  -