TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Essentials of marketing: text and cases 
SN  - 0077077288 (pbk.)
AV  - HF5415 .L36 1993
U1  - 658.8 20
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill Book Co.
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -