TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner J.
TI  - Customer relationship management: a database approach 
SN  - 9780471271338 (pbk.)
AV  - HF5415.5 .K86 2006
U1  - 658.8120285 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0605/2006295010.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2006295010-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2006295010-d.html
ER  -