TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234 (pbk.)
AV  - HF5415.2 .M35 2010
U1  - 658.8 22
PY  - 2010///
CY  - Upper Saddle River, N.J., London
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - "Global edition."; Previous ed.: 2007; Formerly CIP; Includes bibliographical references (p. 866-905) and index
ER  -