TY  - BOOK
AU  - Mudie,Peter
TI  - Marketing: an analytical perspective 
SN  - 0133577570 (pbk.)
AV  - HF5415 .M83 1997
U1  - 658.8 21
PY  - 1997///
CY  - London, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -