TY  - BOOK
AU  - Loken,Barbara
AU  - Ahluwalia,Rohini
AU  - Houston,Michael J.
TI  - Brands and brand management: contemporary research perspectives 
T2  - Marketing and consumer psychology series
SN  - 9781841697598 (hbk.)
AV  - HF5415.1255 .B73 2010
U1  - 658.827 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -