TY  - BOOK
AU  - Breakenridge,Deirdre
TI  - Cyberbranding: brand building in the digital economy 
SN  - 0130897108 (hbk.)
AV  - HF5415.3 .B74 2001
U1  - 658.827 21
PY  - 2001///
CY  - London, New York
PB  - Financial Times Prentice Hall
KW  - Brand choice
KW  - Electronic commerce
N1  - Includes bibliographical references (p. 330- 341) and index
ER  -