TY  - BOOK
AU  - Murray,Will
TI  - Brand storm: a tale of passion, betrayal and revenge 
SN  - 0273650955 (pbk.)
AV  - HF5415.15 .M87 2000
U1  - 658.8 21
PY  - 2000///
CY  - London
PB  - Financial Times Prentice Hall
KW  - Corporate image
KW  - Product management
KW  - Customer relations
KW  - Electronic commerce
KW  - Branding (Marketing)
ER  -