TY  - BOOK
AU  - Oliver,Gordon
TI  - Marketing today
SN  - 0132030012 (pbk.)
AV  - HF5415 .O45 1995
U1  - 658.8 20
PY  - 1995///
CY  - London, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -