TY  - BOOK
AU  - Edge,Jon
AU  - Milligan,Andy
TI  - Don't mess with the logo: the straight talker's bible of branding 
SN  - 9780273714200 (pbk.)
AV  - HF5415.1255 .E34 2009
U1  - 658.827 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Advertising
N1  - Includes bibliographical references and index; Why you need to be on the brandwagon -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The last lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book)
ER  -