TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 0077097483 (pbk.)
AV  - HF5415.13 .P35 2001
U1  - 658.8 21
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1998; Includes bibliographical references and index
ER  -