TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 0077094344 (pbk.)
AV  - HF5415.13 .P35 1998
U1  - 658.802 21
PY  - 1998///
CY  - London
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
N1  - Previous ed.: 1994; Includes bibliographical references and index
ER  -