TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0071158332 (pbk.)
AV  - HF5415.13 .P47 1999
U1  - 658.8 
PY  - 1999///
CY  - Boston, London
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references (p. 723-760) and indexes
ER  -