TY  - BOOK
AU  - Neumeier,Marty
ED  - American Institute of Graphic Arts.
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0735713308 (pbk.)
AV  - HD69.B7 N48 2003
U1  - 658.827 21
PY  - 2003///
CY  - Indianapolis, Ind.
PB  - New Riders Pub.
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - The title proper, other title information, and statement of reponsibility spread into four pages; "AIGA"--Cover; Includes index
ER  -