TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning: strategies for competitive advantage 
SN  - 0070581592 (pbk.) 
AV  - HF5415.15 S46 2005
U1  - 658.827 22
PY  - 2005///
CY  - New Delhi, London
PB  - Tata McGraw-Hill
KW  - Brand name products
KW  - Marketing
N1  - Includes index; Formerly CIP
ER  -