TY  - BOOK
AU  - Weilbacher,william M.
TI  - Brand marketing: building winning brand strategies that deliver value and customer satisfaction 
SN  - 0844234761 (hbk.)
AV  - HF5415.15 .W45 1993
U1  - 658.827 20
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Branding (Marketing)
KW  - Brand choice
N1  - Includes bibliographical references and index
ER  -