TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0256202818 (pbk.)
AV  - HF5415.13 .P48 1997
U1  - 658.8 20
PY  - 1997///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -