TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 9780071154604 (pbk.)
AV  - HF5415.13 .P48 1998
U1  - 658.8 21
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -