TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0073137634 (hbk.)
AV  - HF5415.13 .P48 2007
U1  - 658.8 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 789-795) and indexes
ER  -