TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 0130174513 (pbk.)
AV  - HF5415.2 .B87 2000
U1  - 658.83 21
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references (p. 677-689) and index
ER  -