TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - MaxiMarketing: the new direction in advertising, promotion, and marketing strategy 
SN  - 0452262380 (pbk.)
AV  - HF5415 .R37 1988
U1  - 658.8 19
PY  - 1988/// (1989 printing)
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
N1  - "A Plume book."; Includes bibliographical references (p. 269-274) and index
ER  -