TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - MaxiMarketing: the new direction in advertising, promotion, and marketing strategy 
SN  - 0070511918 (hbk.)
AV  - HF5415 .R37 1987
U1  - 658.8 19
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
N1  - Includes index; Bibliography: p. 269-274
ER  -