TY  - BOOK
AU  - Chisnall,Peter M.
TI  - The essence of marketing research
SN  - 8120309081 (pbk.)
AV  - HF5415.2 .C45 1991
U1  - 658.83 20
PY  - 1991///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Marketing research
N1  - Includes bibliographical references(p. 168-170) and index
ER  -