TY - BOOK AU - Chisnall,Peter M. TI - Marketing research SN - 0077097513 (pbk.) AV - HF5415.2 .C45 2001 U1 - 658.83 21 PY - 2001/// CY - London PB - McGraw-Hill KW - Marketing research N1 - Previous ed.: 1996; Includes bibliographical references and index ER -