TY  - BOOK
AU  - Kitchen,Philip J.
AU  - Proctor,Tony
TI  - The informed student guide to marketing
SN  - 186152546X (pbk.)
AV  - HF5415 .I48 2001
U1  - 658.8 21
PY  - 2001///
CY  - London
PB  - Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references
ER  -