TY - BOOK AU - Chisnall,Peter M. TI - Marketing research SN - 0077091752 (pbk.) AV - HF5415.2 .C45 1997 U1 - 658.83 20 PY - 1997/// CY - London, New York PB - McGraw-Hill KW - Marketing research N1 - Includes bibliographical references and index ER -