TY  - BOOK
AU  - Roe,Michael M.
ED  - Chartered Institute of Marketing.
TI  - Marketing professional services: winning new business in the professional services sector 
T2  - Professional
SN  - 0750641274 (pbk.)
AV  - HD8038.A1 R64 1998
U1  - 658.8 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Professions
KW  - Marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Includes index
UR  - http://www.loc.gov/catdir/description/els031/00265168.html
UR  - http://www.loc.gov/catdir/toc/els031/00265168.html
ER  -