TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0273657445 (pbk.)
AV  - HF5415.2 .M35 1996
U1  - 658.83 20
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -