TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9780470524619 (pbk.)
AV  - HF5415.2 .M37 2010
U1  - 658.83 22
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing research
N1  - Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed; Includes bibliographical references and index
ER  -