TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Contemporary marketing research
SN  - 0538885076 (hbk.)
AV  - HF5415.2 .M33 1999
U1  - 658.83 21
PY  - 1999///
CY  - Cincinnati
PB  - South-Western College Publishing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -