TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials.
SN  - 9780470169704 (pbk.)
AV  - HF5415.2 .M33 2010
U1  - 658.83 22
PY  - 2010///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -