TY  - BOOK
AU  - Sudman,Seymour
AU  - Blair,Ed A.
TI  - Marketing research: a problem-solving approach 
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0071158626 (pbk.)
AV  - HF5415.2 .S83 1998
U1  - 658.83 21
PY  - 1998///
CY  - Boston, London
PB  - McGraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -