TY  - BOOK
AU  - Wright,Len Tiu
AU  - Crimp,Margaret
TI  - The marketing research process
SN  - 0132028395 (pbk.)
AV  - HF5415.2 .W75 1995
U1  - 658.83 
PY  - 1995///
CY  - London
PB  - Prentice Hall
KW  - Marketing research
N1  - Previous ed.: 1990; Includes bibliographical references and index
ER  -