TY  - BOOK
AU  - Wright,Len Tiu
AU  - Crimp,Margaret
TI  - The marketing research process
SN  - 0130117536 (pbk.)
AV  - HF5415.2 .W75 2000
U1  - 658.83 21
PY  - 2000///
CY  - New York
PB  - Pearson Education
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -