TY  - BOOK
AU  - Mowen,John C.
AU  - Minor,Michael
TI  - Consumer behavior
SN  - 0137700415 (pbk.)
AV  - HF5415.32 .M69 1998
U1  - 658.8342 21
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -