TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
AU  - Grunert,Klaus G.
TI  - Consumer behaviour and marketing strategy
SN  - 025622529X (pbk.)
AV  - HF5415.3 .P48 1999
U1  - 658.8342 21
PY  - 1999///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references and index
ER  -