TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Marketing channels: a relationship management approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072895128 (pbk.)
AV  - HF5415.129 .P45 2002
U1  - 658.84 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing channels
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -