TY  - BOOK
AU  - Woodside,Arch G.
TI  - Market-driven thinking: achieving contextual intelligence 
SN  - 0750679018 (hbk.)
AV  - HF5415.135 .W66 2005
U1  - 658.8342 22
PY  - 2005///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Decision making
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 279-291) and index
UR  - http://www.loc.gov/catdir/toc/ecip054/2004028555.html
UR  - http://www.loc.gov/catdir/enhancements/fy0617/2004028555-d.html
ER  -