TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management: cases and readings 
SN  - 0201539721 (pbk.)
AV  - HF1416 .G56 1995
U1  - 658.848 20
PY  - 1995///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -