TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
AU  - Keegan,Warren J.
TI  - Global marketing
SN  - 0130842680 (pbk.)
AV  - HF1416 .K44 2000
U1  - 658.848 21
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of: Principles of global marketing. 1st ed. c1997; Includes bibliographical references and index
ER  -